Bournemouth-based songwriter and DJ, Max, 38, is the face, the voice and the body of pop act Fat Cowboy whose debut single, Do Dat Diddly Ding Dang was produced by Mike Stock of Stock Aitken Waterman fame.

Max has been writing music for more than 20 years and had a publishing deal with Supertramp's management. In 2005 he was part of the team that won an Emmy Award with US TV series Brat Camp.

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"Yes it's a novelty record but it's nothing more than pure pop party music," says Max.

"Mike has sold more records than The Beatles worldwide and is in the Guinness Book of Records for having had more hits than any other producer so he's a man who knows his business."

The single comes complete with a daft-party-in-a-farmyard video. In it Max cavorts with a brace of blonde milk maids and a menagerie of people dressed up as farmyard animals.

"I was writing this song in Denmark for someone else but they suggested I do it myself. I played it to Mike Stock's partner, Bob Patmore, who did Fast Food Rockers and Mike said: 'It's a hit.'

"So we had the track, but didn't really have a name. I'm known locally as DJ Mad Max for entertaining the party crowds, but I said when the record comes out people are going to call me the Fat Cowboy and it just stuck. The thing is, when you hear the song and hear the name you don't forget it and that's what's important."

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